This portfolio case study showcases my ability to develop a strategic social media plan for a beauty brand. The project includes a SWOT analysis, social media audit, target audience research, project goals, content strategy, growth strategy, and key performance indicators (KPIs). It demonstrates my approach to creating data-driven strategies that improve brand awareness, engagement, and business growth.

Skills

Social Media Management

Social Media Strategy

Content Strategy

Content Planning

Brand Analysis

Digital Marketing

https://drive.google.com/file/d/1rJ0FAE8kreqlULMj3WEPS0kOk6zprZ3W/view?usp=drivesdk

Social Media audit and audit strategy : Lipstick makeup brand (case study)

Social Media audit and strategy presentation : Beauty and Cosmetics

Social Media audit and growth strategy presentation : Canva, Meta Business Suite, Google Analytics (or Canva, if that's all you used for this case study)

Social Media audit and growth strategy presentation : Develop a social media strategy to increase brand awareness, engagement, and conversions.